Eleven services, in the order they matter.
Google Ads management is the core of the work and where most of the eight years sits. Everything else on this list exists because it decides whether the Google account can actually perform — the tracking under it, the feed behind it, and the reporting that tells you the truth about it.
Google Ads management
Full ongoing management of the account — structure, bidding, budgets, search terms and optimisation — run against your commercial goals rather than platform-reported vanity metrics.
- Account structure
- Bidding & budgets
- Ongoing optimisation
Shopping & Performance Max
The campaigns that carry most ecommerce accounts, optimised at product level rather than campaign level — because Shopping performance is usually a feed and structure problem first.
- Product-level work
- PMax structure
- Asset groups
Google Search Ads
Search campaigns built on genuine commercial intent, with search-term analysis run continuously so the budget stops funding queries that were never going to convert.
- Intent & keywords
- Search-term control
- Ad copy testing
Account setup & audits
A build from scratch, or a written audit of an existing account covering structure, tracking, conversion setup, search terms and targeting — with the priority fixes ranked.
- Written audit
- New-account builds
- Ranked fix list
Lead generation campaigns
For service businesses that need a reliable flow of enquiries: campaigns judged on qualified leads and cost per acquisition, not on form fills that go nowhere.
- Qualified leads
- Cost per acquisition
- Lead quality
Conversion tracking & measurement
GA4, Google Tag Manager and Google Ads conversion tracking set up and verified, because every decision made after this one depends on the numbers being right.
- GA4 & GTM
- Conversion setup
- Tracking audit
Merchant Center & product feeds
Feed and Merchant Center work — titles, attributes, availability and disapprovals — handled properly, so Shopping and Performance Max have something to work with.
- Feed optimisation
- Disapproval fixes
- Attribute quality
Meta Ads
Facebook and Instagram campaigns run alongside Google where the two genuinely support each other, measured on the same commercial terms as everything else.
- Prospecting
- Retargeting
- Creative testing
Microsoft Ads
Bing and the wider Microsoft network, usually the cheapest incremental volume available to an account that is already working on Google.
- Search & Shopping
- Google import
- Incremental volume
Remarketing & audience strategy
Audience segmentation and remarketing built so returning visitors are treated differently from cold traffic, and retargeting stops taking credit for sales it did not create.
- Audience segments
- Remarketing lists
- Exclusions
Reporting & performance analysis
Clear weekly or monthly reporting on the metrics agreed with you — conversions, leads, CPA, ROAS, conversion value, spend — with what changed and what happens next.
- Agreed KPIs
- Weekly or monthly
- Next steps
The platforms, and the kinds of business.
Platforms and disciplines
Industries worked in
One call, and you will know whether this is worth pursuing.
We look at your business, your current advertising performance, your market and your budget — then tell you honestly how we would help and what the next step looks like.
- We go through your live account and your current numbers together
- You leave knowing what we would change first, whether or not you hire us
- If you are not a fit we will say so on the call rather than take the work
Prefer to write? Both open with the message already drafted.
Ask for a time and you will have one.
The self-serve calendar is being set up. Until it is, pick a route below — you will normally have a reply, and a time, within four hours.
Or book the 30-minute paid consultation on Upwork →