Google Ads management
This is the core of the work and where most of the eight years sits. Google Ads should be managed around business results, not vanity metrics — more clicks and more traffic do not automatically mean better performance. The focus stays on profitable sales, qualified leads, conversion quality and account growth that holds.
Who this suits
- Businesses already spending on Google Ads that suspect the account structure is holding them back
- Ecommerce brands with an established website, a product catalogue and clear commercial goals
- Service businesses that need a lead-generation system they can rely on
- Anyone who would rather have ongoing management than a one-off round of changes
Who it does not
- Businesses that want a guaranteed ROAS, revenue figure or lead volume in writing
- Accounts where advertising is to be managed without proper tracking or account access
- Businesses expecting instant results without enough data or enough time to test
How we run it
Review before anything moves
The existing account, tracking, campaigns, conversion setup, search terms, targeting and structure — reviewed and written down, with the highest-priority improvements ranked, before a single change is made.
Fix the structure
Campaigns rebuilt around what the account is actually trying to do. Fewer, better-fed campaigns beat a sprawl of thin ones that exist because somebody once read that they should.
Control the waste
Search-term analysis run continuously, budgets and bidding adjusted against it, so spend stops funding queries that were never going to convert.
Report and keep optimising
Weekly or monthly reporting on the KPIs agreed with you, then continuous monitoring, testing and targeting review on the back of what the data shows.
Documented results across the portfolio range from 2.72× to 12.88× on recorded periods, in accounts from a few hundred pounds of spend up to six figures a month. Which end of that you land at depends on your offer, market, website, pricing, competition, tracking and budget — which is exactly why no specific return is promised.
One call, and you will know whether this is worth pursuing.
We look at your business, your current advertising performance, your market and your budget — then tell you honestly how we would help and what the next step looks like.
- We go through your live account and your current numbers together
- You leave knowing what we would change first, whether or not you hire us
- If you are not a fit we will say so on the call rather than take the work
Prefer to write? Both open with the message already drafted.
Ask for a time and you will have one.
The self-serve calendar is being set up. Until it is, pick a route below — you will normally have a reply, and a time, within four hours.
Or book the 30-minute paid consultation on Upwork →