We manage Search, Shopping and Performance Max campaigns, improve conversion tracking and reduce wasted ad spend. Hamza founded Profit Lab and leads the account work himself, with a public record of every contract on Upwork.
Meet Hamza — how Profit Lab UK runs Google Ads
Brands & accounts we have worked on
Harmony HearingSeating ExpertPharmex DirectFioccoSasquatchSolranoRidge & DawnIf you recognise two or more of these, they are fixable, and fixing them is most of the first month's work.
None of these is a pass mark. They are the businesses we actually help, so you can place yours against them and decide for yourself whether a call is worth your time.
Bring the account, the spend and what you are trying to do with it. We'll discuss priorities and whether our service is a good fit — and go through the three things costing you the most, whichever way the call ends.
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Every figure below is read off the dashboard shown beside it, exactly as the platform reported it — to the penny, except where a figure carries a “≈”, which marks an approximate business figure rather than an exact platform report. A dash means the figure does not exist — a dental enquiry carries no conversion value, so that account is judged on what an enquiry cost instead.
Over monthly, at peak
Roughly $90k a month in ad spend against roughly $700k a month in store sales.
Read the case study
Over 1 – 30 June 2026
A commercial furniture catalogue where the average order runs near $3,500 — the return is a function of what it sells.
Read the case study
Reporting period unavailable — the supplied capture is cropped above its date selector
Up from 14.88× the period before — and spend rose CA$212.77 over the same comparison rather than being cut.
Read the case study
Over 1 – 31 August 2026
Up from 6.35× the month before, on CA$806.24 more spend rather than less.
Read the case study
Over 1 – 30 July 2026
Replacement parts, bought by people who know the part number. Cost fell £137.93 while conversions rose.
Read the case study
Reporting period unavailable — the supplied capture is cropped above its date selector
$19.69 per enquiry, down from $33.52, with 67 more enquiries than the period before.
Read the case studySelected Google Ads and Shopify reports: account screenshots exactly as they came out of each platform. They are not labelled with client names, because no client name is recorded against these particular accounts in the material supplied — a real screenshot under the wrong brand would be worse than one under none. Every caption states what is legible on screen and uses the platform's own label for it, which is why one of these reads “purchases/sales” rather than “revenue”. Nothing is recalculated.
Google Ads is the core of it. Every service below has its own page saying what it covers, who it suits, when another service fits better, and what the documented results look like.
Ongoing management of the whole account: structure, bidding, budgets, search terms and the weekly optimisation work. Measured against your agreed sales and lead goals, not against platform-reported clicks or traffic.
Shopping and Performance Max carry most ecommerce accounts. We work them at product level, and we treat the Merchant Center feed behind them as part of the job.
Search campaigns built around what people actually type when they are ready to buy. Search terms get reviewed continuously, and the ones that were never going to convert get cut.
Two things, depending on where you are. A new account built from scratch, or a written audit of the one you have: structure, tracking, conversions, search terms, targeting, with the changes most likely to improve performance ranked first.
For service businesses. The measure is qualified enquiries and what each one costs, not how many forms were filled in.
GA4, Google Tag Manager and Google Ads conversion tracking, set up and then checked end to end. We would rather do this before touching campaigns than optimise against numbers nobody has verified.
Each of these is a defined piece of work at a published price, delivered on its own. None of them commits you to ongoing management.
From $270 USD
A written review of the account — structure, tracking, conversion setup, search terms, targeting and landing pages — with the priority fixes ranked. You keep the document whether or not we work together.
From $300 USD
A suspended Merchant Center account diagnosed and worked back to approval — policy issues, feed problems, website requirements and the appeal itself.
$75 USD
A paid video call on a specific problem — ecommerce marketing, strategy, search, social or video. For when you want an answer rather than an engagement.
Every review below is a five-star rating on a completed, paid contract. They live on Upwork, not here. The link under each one opens the profile, where the wording is not ours to change.
“Muhammad worked on our Google Ads and Merchant Center account for about six months, and he left it in much better shape than he found it. He cleaned up conversion tracking that had been badly broken, so the account now bids on a single, accurate purchase signal. He also resolved our Merchant Center disapprovals, tightened country targeting to the markets we actually sell in, and stopped budget from leaking into campaigns that couldn't return anything. He was reliable and easy to work with.”
“Working with Hamza again was a great experience and definitely not the last time. He is highly committed, always available when questions come up, and genuinely wants you to succeed. I'm especially grateful that he managed to turn around a severely damaged Google Ads account that multiple agencies had messed up and brought it back on track when it honestly seemed hopeless. Thanks for everything, highly recommended.”
“Excellent communications skills and knowledge of Google advertising! He helped turn our Adwords account around and helped us maintain a healthy ROAS. Overall he was a pleasure to work with and an excellent communicator. Muhammad ran our account as if it were his own brand and took the results to heart.”
“Hamza is REALLY Good at what he does. His passion for testing many things to bring the best profit on an account is the best I've seen (and I've worked with many freelancers and agencies). Great communicator and helped me understand what was going on on the campaign and why. Extremely experienced and knowledgeable. Will definitely work with him again. If you're looking for a google ad expert, look no further than this guy!”
“Hamza helped us with our Shoe store advertising. He did an excellent job and our ROAS continued to climb weekly. Hamza had a lot working against him including a lack of inventory on some of our better-selling products, but he continued to show repeatedly that he could prove value in his work. Our company highly recommends Hamza and plans to collaborate with him in the future!”
“Muhammad and his team have been exceptional in managing our Google Ads campaigns. Their strategic, thoughtful approach and ability to scale slowly but effectively resulted in an incredible ROAS during sales season. Communication was seamless — they were always responsive and available for any adjustments or questions. The professionalism, attention to detail, and results they delivered exceeded our expectations.”
“Muhammad is an exceptional freelancer for Google Ads. His expertise and attention to detail have significantly boosted our campaign performance. His strategic insights and ability to optimize ad spend have led to increased click-through rates and conversions. Muhammad's communication skills and professionalism make him a pleasure to work with.”
“If you need a PPC expert, Muhammad is your person. He has greatly helped us launch our products and consistency increase sales.”
“We ended the contract only because we hired a Senior Digital Marketing Manager in house. It was a pleasure working with him. He was always available as we had him on our WhatsApp. He listened to our concerns, adjusted and explained very well about what and why he was doing. I am not going to talk about his technical skills because they are supposed to be good anyway. But the best thing about him is his communication skills and making you feel you are in good hands.”
“Working with Muhammad on our Google Adwords account was an absolute delight. His consistent communication regarding progress and account updates each week was truly commendable. Within just a few months, Muhammad managed to deliver some remarkable results for us. His collaborative approach made the entire experience effortless, and he skillfully structured our accounts for maximum benefit.”
“We've worked with Hamza twice now, and each time has been a great experience. He and his team managed our Google Ads account with a high level of professionalism and clear, measurable success. The campaigns were not only well-structured but also highly profitable. Communication was smooth, and he always delivered on time. We're already planning to work together again in the future.”
We review the account, conversion tracking, campaign structure, keywords, search terms, bidding, targeting and landing pages — to identify where budget is being wasted and where performance can improve. Merchant Center and the product feed too, where they are relevant.
Based on the audit, a clear strategy around your business goals — whether the priority is generating qualified leads, increasing sales, improving ROAS or reducing CPA. The highest-priority fixes get ranked before anything is changed.
Continuous optimisation of keywords, search terms, negative keywords, ads, audiences, bidding strategies, budgets and campaign settings — to cut wasted spend and lift performance. No random changes: data, testing, then decisions.
Google Ads, GA4, GTM, Merchant Center, lead tracking, call tracking and the conversion actions themselves all get aligned to one accurate signal. Reliable tracking is what lets every optimisation after this step be a decision rather than a guess.
Once the profitable campaigns, keywords, products, audiences and offers are identified, the focus moves to scaling them — while keeping CPA, ROAS and overall profitability in view.
Profit Lab UK does not guarantee a specific ROAS, revenue figure, profit amount or lead volume — and you should be wary of anyone who does. Advertising performance depends on your offer, market, website, pricing, competition, tracking, budget and several other things that sit outside campaign management. What we will commit to in writing is how the work is done.
We generally look for a minimum of around $300 USD a month in ad spend — paid direct to Google, separate from our fee — and most of our clients sit between $5,000 and $100,000+ a month across platforms. Smaller budgets can still make sense depending on the business and the goal — we will tell you honestly on the call whether management is worth it at your level.
The entry tier is $500 USD a month and covers Google Ads management, campaign monitoring, optimisation, search-term analysis, bidding and budget adjustments, reporting and ongoing account management. It is a flat monthly fee rather than a percentage of spend, and it is separate from your ad spend itself. There is no separate setup fee unless the account needs substantial additional build work, and that would be agreed before anything starts.
No. We do not guarantee a specific ROAS, revenue figure, profit amount or lead volume. Performance depends on your offer, market, website, pricing, competition, tracking and budget — things that sit outside campaign management. What we commit to is professional management, regular optimisation, transparent reporting and delivery of the agreed scope.
Some technical and campaign improvements land within the first few days or weeks. Meaningful performance change depends on the account, the budget, conversion volume, the market and where you are starting from. We prefer an initial three-month commitment because that is genuinely how long it takes to set up, test, optimise and properly evaluate an account.
Both. We take over and restructure existing accounts, and we build new ones. If you already have an account, week one is a full review of structure, tracking, conversions, search terms and targeting before anything is changed.
That is a large part of the work. Most accounts we inherit have structural problems — campaigns that exist for no reason, bidding working against itself, search terms nobody has looked at in months. The audit identifies them and ranks the fixes by what will actually move the number.
Yes. Feed and Merchant Center work — titles, attributes, availability, disapprovals — is part of the Shopping and Performance Max service, because Shopping performance is usually a feed problem before it is a bidding problem.
Yes, and we would rather do it before touching campaigns. Proper tracking is preferred from the start, but if yours is broken or missing we will identify and fix it — every decision after that point depends on the numbers being right.
Both. We work with ecommerce businesses that have an established website and catalogue, and with service businesses that need a reliable lead-generation system. Across the portfolio that includes ecommerce, healthcare and medical, jewellery, fashion, furniture, home services, automotive, property, SaaS and consumer products. The published case studies cover ecommerce and a dental clinic; the rest of that list is work that exists without a dashboard we are allowed to show.
No, and we will not imply otherwise. Google Partner and Premier Partner are company-level statuses Google publishes on its own directory, so anyone can check them in about ten seconds — which is why claiming one you do not hold is such an expensive thing to do. What we do hold is three Google credentials that Upwork independently verified with Google: the Google Ads Search Certification, the Shopping Ads Certification and the Google Analytics Individual Qualification. They are listed on the public Upwork profile, the certificates are published in full on the About page with their own dates printed on them, and you can read all of it without speaking to us.
Yes for all four, and the evidence is uneven, so here is which is which. The dental case study is a published account panel: 125 enquiries at $19.69 each, down from $33.52. Pharmex Direct is a pharmacy brand with its own panel. Home services and SaaS are sectors Hamza has worked in and named on his profile, but no account from either is published here, so take them as experience rather than as proof. The underlying work does not change much between them — a business that sells through enquiries has the same problem whichever sector it is in, which is that the account optimises towards form fills and the sales team quietly disagrees.
No. Google Ads — Search, Shopping, Performance Max, YouTube and Display — is the whole focus of the work and the whole of the eight years of experience. We would rather say that plainly than stretch into a platform we do not run.
Weekly or monthly, whichever suits you. Reports cover the KPIs agreed with you — conversions, qualified leads, CPA, ROAS, conversion value, CTR, CPC and spend — along with campaign performance, what was optimised and what happens next.
Your website and business details, your current advertising situation, target locations, approximate monthly ad spend, your main goals and any specific problems you are hitting. Then account access for Google Ads, analytics and Merchant Center where relevant. Your accounts stay in your own billing and ownership throughout.
Something we have not covered?
Send us the account and we will go through it with you — what is working, what is costing you money, and what we would change first. You keep that list either way.
Free, no sign-up — a daily limit applies.
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