Remarketing & audience strategy
Remarketing is the easiest place in an account to look brilliant while adding nothing. People who were already going to buy get served an ad, the ad gets the credit, and the reported return on the account rises while the business does not. Done properly, audience strategy is about treating different people differently — and about being honest regarding which of them the advertising actually persuaded.
Who this suits
- Accounts with enough traffic to build meaningful audience segments
- Ecommerce brands with repeat-purchase or long consideration cycles
- Businesses whose blended return looks better than their new-customer numbers
Who it does not
- Accounts without the traffic volume to populate a list worth targeting
- Accounts where conversion tracking is not yet trustworthy
How we run it
Segment by behaviour
Audiences built on what people actually did, not on one undifferentiated site-visitors list.
Separate it from prospecting
Remarketing budgeted and reported on its own, so cold performance is visible rather than averaged away.
Exclude properly
Existing customers and converters excluded where they should be, which is most of where remarketing waste lives.
Use the lists upstream
Audience signals fed back into Search, Shopping and Performance Max rather than sitting in a silo.
Often a lower headline account ROAS alongside better new-customer economics, because the retargeting stops absorbing credit. That trade is the point of doing it properly.
One call, and you will know whether this is worth pursuing.
We look at your business, your current advertising performance, your market and your budget — then tell you honestly how we would help and what the next step looks like.
- We go through your live account and your current numbers together
- You leave knowing what we would change first, whether or not you hire us
- If you are not a fit we will say so on the call rather than take the work
Prefer to write? Both open with the message already drafted.
Ask for a time and you will have one.
The self-serve calendar is being set up. Until it is, pick a route below — you will normally have a reply, and a time, within four hours.
Or book the 30-minute paid consultation on Upwork →