Shopping & Performance Max
For most ecommerce accounts these campaigns carry the majority of the revenue, and most of their performance is decided at product level rather than campaign level. A Performance Max campaign is only ever as good as the feed underneath it, which is why the two are handled together rather than separately.
Who this suits
- Ecommerce brands running Shopping or Performance Max on an established catalogue
- Accounts where a small group of products is doing all the work and nobody knows why
- Brands whose Performance Max campaigns were switched on and never structured
Who it does not
- Businesses without a product catalogue — lead generation is a different service
- Catalogues where stock and pricing data cannot be kept current
How we run it
Start at the feed
Titles, attributes, availability and disapprovals, because Shopping performance is a feed problem before it is a bidding problem.
Structure by intent and margin
Products grouped so the campaigns can be judged and funded on their own terms rather than averaged into one number.
Build the asset groups properly
Performance Max given the signals, assets and exclusions it needs, instead of being left to guess.
Optimise at product level
Continuous product-level review, so budget follows the items that actually return and leaves the ones that do not.
The strongest documented results in the portfolio come from exactly this work: 12.88× on a recorded period for Rad Rascals and 11.41× for Naked Apparel, both driven by product-level optimisation. Those are recorded periods on specific accounts, not a forecast for yours.
One call, and you will know whether this is worth pursuing.
We look at your business, your current advertising performance, your market and your budget — then tell you honestly how we would help and what the next step looks like.
- We go through your live account and your current numbers together
- You leave knowing what we would change first, whether or not you hire us
- If you are not a fit we will say so on the call rather than take the work
Prefer to write? Both open with the message already drafted.
Ask for a time and you will have one.
The self-serve calendar is being set up. Until it is, pick a route below — you will normally have a reply, and a time, within four hours.
Or book the 30-minute paid consultation on Upwork →