Reporting & performance analysis
Reporting is not an attachment at the end of the month. It is how you find out whether the advertising is working, and it should be readable by the people in your business who have to make decisions on it. The metrics are agreed with you before the engagement starts, and performance is compared against that agreed starting baseline rather than against whatever flatters the month.
Who this suits
- Founders and marketing teams who value transparent reporting and direct communication
- Businesses receiving a monthly deck nobody reads and no longer trusts
- Anyone who cannot currently say what their advertising actually returned
Who it does not
- Accounts where tracking is not yet reliable — reporting on bad data is worse than no report
How we run it
Agree the KPIs first
Conversions, qualified leads, CPA, ROAS, conversion value, CTR, CPC and spend — whichever of these actually matter to you, fixed in writing.
Set the baseline
An agreed starting period, so every later comparison means something.
Report on a cadence
Weekly or monthly, whichever suits you, covering performance, what was optimised and what happens next.
Say what it means
What changed, why, and what the next decision is — not a metrics dump with no conclusion.
You keep full visibility of your own accounts throughout, and the report is there to interpret them rather than to replace them. Everything in your advertising accounts stays yours.
One call, and you will know whether this is worth pursuing.
We look at your business, your current advertising performance, your market and your budget — then tell you honestly how we would help and what the next step looks like.
- We go through your live account and your current numbers together
- You leave knowing what we would change first, whether or not you hire us
- If you are not a fit we will say so on the call rather than take the work
Prefer to write? Both open with the message already drafted.
Ask for a time and you will have one.
The self-serve calendar is being set up. Until it is, pick a route below — you will normally have a reply, and a time, within four hours.
Or book the 30-minute paid consultation on Upwork →