A dental clinic
Dental practice generating patient enquiries
Window not stated — the supplied capture is cropped above its date selector · Roughly $2,500 in the recorded window
The situation
The only lead-generation account in the documented set, and the one that shows what the work looks like when there is no conversion value to report. A dental enquiry has no price tag attached inside Google Ads, so the account cannot be judged on a return multiple. It is judged on what an enquiry costs and whether the enquiries are worth having — and those two pull against each other, because the cheapest enquiries are usually the ones that never book.
What we did
- Set the account's target on cost per enquiry rather than on clicks, impression share or traffic
- Worked the keyword and placement set down to the queries with treatment intent behind them
- Took the average cost per click down as a consequence of better matching, not by bidding lower across the board
- Kept the enquiry volume climbing rather than trading it away for a better-looking cost figure
What came back
The panel records $2.46K in cost returning 125 conversions at $19.69 each, with an average cost per click of $0.48. Against the comparison period that is 67 more enquiries, $13.83 off the cost of each one, and $0.52 off the average click. Both halves moved in the right direction at once, which is the thing that is actually hard: cutting cost per enquiry by cutting spend is easy and worth nothing, and this account spent $517 more, not less.
Other case studies
Fifteen minutes, and you will know whether this is worth pursuing.
Bring the account, the spend and what you are trying to do with it. We go through the three things costing you the most, and tell you which of them we would fix first.
- We open your live account and go through the numbers together
- You leave with the first two or three changes written down, whether or not you hire us
- If you are not a fit we will say so on the call rather than take the work
Prefer to write? Both open with the message already drafted.
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